Upload your customer data. Diagnose where churn begins. See where each cohort falls off the lifecycle. Model recovery with auditable math — calibrated to your industry, your currency, and your stage on Rogers' diffusion curve.
Sources: Reichheld & Sasser (Harvard Business Review, 1990); Fogg (Stanford, 2009); Rogers (1962).
Retention Inertia is a Metro-Manila-based startup building the operating system for retention-led growth in emerging markets. The platform began in 2023 under the working name Inbrove — short for Innovation Breakthrough of Ventures — with one premise: when businesses lose customers, the consequences ripple far beyond the income statement.
The idea was born in 2017, on the floor of an international 24/7 fitness brand where the founder saw firsthand what attrition really costs. People paid for a future version of themselves, then quietly cancelled — even when the goal still mattered to them. Behind each cancellation was a number; behind each number was a livelihood. A few percentage points of recovered retention did not just protect revenue. It protected the trainers, the front-desk staff, the community manager — the people who built the place.
That observation became a conviction: retention is not an analytics problem; it is a livelihoods problem dressed up as a metric. Companies that retain better can keep paying the people who built them. Communities that retain better keep their gathering places open. Founders who retain better can take the next risk.
Established formally in 2025 after two years of methodology research and platform development, Retention Inertia integrates nine peer-reviewed frameworks — from Reichheld & Sasser's profit-lift premise (HBR, 1990) to Sean Ellis's product-market-fit test (First Round, 2017) — into a single decision engine calibrated for founders running on coffee, conviction, and decision velocity at 11pm. It is built first for the Philippine SaaS, e-commerce, BPO, and subscription operators who don't have data science teams, customer-success automation, or seven-figure analytics budgets. And it is built to scale globally from there.
Founded by Rovelyn An Caoile in Metro Manila. Headquartered in the Philippines. Built with the conviction that emerging-market founders deserve the same rigor as Silicon Valley — adapted to their currency, their language, their realities, and the communities they sustain.